Increase Conversion Rates with Customer Logos on Pricing Page & Sign-up Product UI Modal.
Experiments to drive your Website conversation rates.
Hey - it’s Alex!
Welcome to Startup Business Tips, a bi-weekly newsletter, where I share with you 3 actionable growth tactics that will help you quickly grow your SaaS business from €0 to €1 million ARR 🚀.
Today we cover:
1️⃣ Customer Logos on Pricing Table
2️⃣ Product UI Modal on Sign-Up Page
3️⃣ Paid Ads without ICP - Not recommended!
👉 Bonus material - 100 pages full of actionable Sales Tips by Manuel Hartmann.
P.S. Maybe you already realized it 😀 - Startup Business Tips becomes MRRunlocked (mrrunlocked.com).
A quick word from our sponsor: www.trackdesk.com
📢 Free Affiliate Marketing Software for SaaS companies
Grow your affiliate revenue stream with 0€ initial investment. Recurring commissions, fully automated affiliate payouts, real-time performance reports, seamless Stripe integration, and access to the only Partnership Managers Marketplace in the world.
Join 1,000+ smart businesses already using trackdesk affiliate software.
Want to reach 3000+ early-stage SaaS founders/leaders? Sponsor the next newsletter (booked out for the next 2 months).
1. Customer Logos on Pricing Table
Adding customer logos to your pricing table will increase your conversion.
It’s easy to implement but can positively impact your business.
Logos are a great way to add social proof. You can add on each pricing plan:
🔸 2-3 logos/names that use this plan
🔸 add 'used by' or 'Helps companies like...'
Doing so will help your visitors to know which plan is right for them.
Because either they know that they are similar to the ones mentioned, or they want to be like them.
Benoit (Head of Growth) at Livestorm said they saw:
10% uplift in conversation rate (signups)
and 30% uplift in activation rate (subscriptions)
👉 If you want more pricing tips, check out my Ultimate SaaS Pricing Guide.
2. Signup Product UI Modal
Another great conversation rate experiment is done by Personio.
I've tried to sign up for Personio and experienced a nice conversion hack.
Instead of the usual sign-up page, I found a sign-up modal over the 'product UI'.
It created a feeling of:
🔸 it's the final step
🔸 this is the product, I want to test now
The modal is a nice teaser of the actual product.
Don’t know about exact numbers, but I’m sure it has a positive impact on conversation rates.
👉 Before you read on:
✅ Create your own powerful SaaS GTM Strategy with my FREE Workbook (helped 3000+ SaaS professionals) and GTM-strategy 1-pager Notion template (helped 1000+ SaaS founders/leaders)
✅ Unlock your growth potential with 90+ actionable SaaS growth tactics (helped 200+ SaaS founders/leaders)
✅ GTM Advisory for early-stage SaaS founders on their way to hitting the first €1 million ARR. We’ll have regular 1-on-1 sessions deep-diving into your most important challenges.
3. Paid Ads without ICP
You will burn lots of cash if you’re running paid ads without ICP (Ideal Customer Profile).
A few reasons why they don’t perform:
❌ no/wrong understanding about the right keywords
❌ bad messaging (on ads)
❌ low conversion rates (because your website messaging is off)
❌ low activation rates (bad fit leads or low conversions because of bad messaging)
Without knowing your ICP and seeing good results in at least one other channel, I would NOT do paid ads.
So if you want to find your ICP, here are 6 ways to find them.
And if you are early and don’t have customers to analyze, getting a good understanding of your market is key.
Here are 4 ways to learn about your MARKET.
1️⃣ Interviews / Discovery Calls
--> reach out to potential customers and talk about the usecases to learn about potential problems with the status quo
2️⃣ Expert Interviews
--> reach out to experts of the industry and learn from them
3️⃣ Desk research
--> Search online for trends, reports, and statistics about the market. Communities can be also a very powerful source.
4️⃣ Competitor Content
--> Check the websites of your direct & indirect competitors. Their content can contain very useful information (blog, newsletter, social posts...)
👉 Want to build your powerful ICP, check my Ultimate ICP framework.
💪 Bonus material (software, content, news) - Sales Book by Manuel Hartmann
Manuel Hartmann wrote an awesome book about Sales. It’s great for early-stage founders.
100 pages full of actionable sales tips - 0 fluff.
Happy growth 🚀.
🚀 3 ways I can help you grow your SaaS to €1 million ARR:
GTM advisory for early-stage SaaS founders on their way to hitting the first €1 million ARR - Work with me 1-on-1 in weekly or bi-weekly deep-dive working sessions to build and execute your powerful GTM strategy.
List of 90+ actionable SaaS Growth Tactics and Free SaaS GTM Strategy Worksheet.
Sponsor this newsletter - Reach 3000+ early-stage SaaS founders/leaders.
For daily actionable tips to grow your B2B SaaS business, follow me on Linkedin.