Optimize your SaaS homepage hero section (incl. hero section teardowns)
Get listed on review sites & customer journey maps for free trial, freemium & enterprise sales
Hey - itās Alex!
Today we cover:
1ļøā£ Optimize your Homepage Hero Section (SaaS hero section teardowns)
2ļøā£ Growth Tactic: Get listed on review sites (Capterra, G2, OMRā¦)
3ļøā£ Bonus material: Free Trial vs. Freemium vs. Sales-led customer journey maps
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ā Ā Turn your SaaS messaging into powerful marketing/sales assets
ā Ā 12 LinkedIn Post templates that drive qualified inbounds
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1. Optimize your Homepage Hero Section
The hero section is the most important section of your website.
ā> The perfect SaaS Homepage Template
Your above-the-fold/hero section needs to grab the attention.
But more importantly to give answers to the most important questions visitors have.
Most visitors decide in a few seconds if they bounce or stay and read the rest of your homepage.
So if your hero section leaves them with many questions, you will probably lose them.
Here are the 7 core elements:
1ļøā£ Product Category
What is your product (aka. product category).
2ļøā£ Capabilities / Features / Usecase
What can I do with the product (capability)?
How can I do this (features)?
When/for what do I need the product (usecase)?
3ļøā£ Benefits
What is the value of the product? What results can I expect?
4ļøā£ ICP (Ideal Customer Profile)
Who is the product for? Is it for me?
5ļøā£ Product video/animation
What does it look like?
Bonus:
6ļøā£ Social proof/trust
Who else is using the product? Can I trust them?
Using Capterra badges, G2 reviews, etc., or testimonials or customer logos.
7ļøā£ Objection handling
Proactively address most common objections (e.g. no credit card required; set-up in under 10 minutes, 100% GDPR compliant)
The elements of your hero section
To answer these questions, you have the following elements of the hero section:
Your Headline (H1)
The text below your H1 (e.g. H2 or description)
the text box below your CTA buttons
image/video to tease your product
CTA
Social proof element
Some examples of SaaS hero sections (and how to improve them)
Useturf.io
Letās analyze our 7 elements:
ā Product Category
š Capabilities / Features / Usecase
ā Benefits
ā ICP (Ideal Customer Profile)
ā Product video/animation
ā Social proof / trust
š Objection handling
Folk.app
Letās analyze our 7 elements:
ā Product Category
š Capabilities / Features / Usecase
ā Benefits
š ICP (Ideal Customer Profile)
ā Product video/animation
ā Social proof / trust
ā Objection handling
Clay.com
Letās analyze our 7 elements:
ā Product Category
ā Capabilities / Features / Usecase
ā Benefits
ā ICP (Ideal Customer Profile)
ā Product video/animation
ā Social proof / trust
š Objection handling
Surfe.com
Letās analyze our 7 elements:
ā Product Category
ā Capabilities / Features / Usecase
š Benefits
ā ICP (Ideal Customer Profile)
ā Product video/animation
ā Social proof / trust
ā Objection handling
Memomeister
Shootout to Thomas, who did a great job here.
Veed.io
Letās analyze our 7 elements:
ā Product Category
š Capabilities / Features / Usecase
š Benefits
š ICP (Ideal Customer Profile)
ā Product video/animation
ā Social proof / trust
š Objection handling
2. Growth Tactic - Get listed on (SaaS) review sites
This growth tactic is one of the 132 growth tactics of the 90+ actionable SaaS growth tactics database that helped 200+ SaaS leaders to grow to 1ā¬ million ARR.
Get your product on top review sites like G2, OMR Reviews, Capterra, SaasGenius, and GetApp.
Hereās a list of the top 17 SaaS review sites.
Being listed on these sites comes with 2 main benefits:
1ļøā£ Strong backlinks (SEO boost)
Most of these sites have a pretty high domain rating. This means getting a backlink from them to your site will boost your SEO ranking.
2ļøā£ Increase trust
Most B2B companies look online for reviews and case studies before they decide on a new software provider. Being present (with good reviews) on these sites helps.
To get a good ranking and have an appealing profile on these sites, reviews/ratings are key.
Ask your existing customers to review your product.
Itās key to ask them at the right moment (when they are happy).
You can ask them:
Right after a successful onboarding session (with customer success)
Positive NPS rating
Super active user
Renewal/Upgrade
Ask them to review on your go-to review platform (like Capterra, G2, OMR Reviews, etc.)
3. Bonus material - Best of this week šŖ
š How Bhanu made 250k $ in year 1 as a solo SaaS founder
š The Customer Journey of free trials, freemium and enterprise sales (sales-led)
Freemium Customer Journey
Free Trial Customer Journey
Sales-led / Enterprise Sales Customer Journey
Happy growth š
3 ways I can help you grow your SaaS to ā¬1 million ARR š
Build your GTM strategy with my free SaaS GTM Strategy WorkbookĀ (helped 3000+ SaaS leaders)
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Work 1-on-1 with me -Ā GTM AdvisoryĀ for early-stage SaaS founders on their way to ā¬1 million ARR (1 free spot - limited to 8 founders).