SaaS Positioning - 6 different ways to position your SaaS product in the competitive landscape.
Hey - it’s Alex!
Today, I will share with you:
1️⃣ 3 actionable SaaS growth tips
👉 The 6 different SaaS positioning types
👉 The ‘before & after’ section on your website
👉 Simple tip to get more email responses
2️⃣ ‘Best tip, failure, & learning’ by Dylan Benotto (Paid advertising expert for SaaS companies)
3️⃣ 1 Software tool recommendation (veed.io)
… that will help you quickly grow your SaaS product 🚀.
👉 Before you read on:
✅ Create your own powerful SaaS Growth Strategy with my FREE Workbook (helped 1300+ SaaS professionals)
✅ Nail your Go-to-market strategy fundamentals with my FREE 1-page Notion Template (helped 600+ SaaS professionals)
✅ Unlock your growth potential with 90+ actionable SaaS growth tactics (helped 100+ SaaS professionals)
1. The 6 different types of SaaS positioning
You can market the exact same product in different ways. That’s what we call Positioning.
It’s a fundamental element of your GTM strategy.
Rob Walling made a very actionable video on the different types of positioning.
Here’s a quick overview of the 6 types:
1️⃣ Niche down
Finding an (underserved) segment of the market and building the best tool for them.
Most of the time it's vertical-specific tools.
Examples: Resource management software for the public sector (locaboo.com) or banking account for freelancers (kontist.com)
2️⃣ Low-cost player
Mostly in a more crowded market when market leaders increase their prices (a lot), you have the chance to build a low-cost version of it.
Best for PLG products.
Examples: Cheaper alternatives to market leaders like Salesforce, Intercom, Adobe
3️⃣ Premium-player
Serve clients that need more human touch (customer service, sales demos...). You can position yourself as the premium player. Mostly more connected to the enterprise segment.
4️⃣ Unique benefit
You have something very unique that no one else has.
This can be a specific feature or the fact that you serve a specific market better (e.g. being GDPR compliant, if you sell to DACH market)
Examples: GDPR-compliant alternative to Mailchimp (www.cleverreach.com)
5️⃣ Being the 'lite' version of something complex
You serve a customer segment that doesn't need the heavy, complex market leader (e.g. Salesforce or Adobe).
You're building a lightweight version.
Examples: Pipedrive being the lite alternative to Salesforce
6️⃣ Mix of the above
Of course, each of the elements can be mixed. Lite player, niche player and low cost player and work quite well hand in hand. Also niching down and having a unique benefit can be very powerful.
2. Before vs. After Section
Knowing the pain points of your ICP is crucial for a powerful messaging. You should not only use these pieces of information in your sales demos, they should rather be a central element of all your customer-facing communication - including your website.
Encharge.io made an outstanding job on its website, highlighting the
Shitty Status Quo - BEFORE using your product
The dream outcome - AFTER switching to your solution
Two sections that make your website more compelling by showcasing the transformation your product can bring to your customers' businesses.
Try the BEFORE and AFTER sections.
1️⃣ BEFORE using your product (the shitty Status Quo):
🔸 Frustration and dissatisfaction with their current solution
🔸 Inefficient and outdated processes
🔸 Loss of time and resources due to manual work
🔸 Limited growth and revenue due to poor performance
🔸 the list goes on, depending on your product
2️⃣ AFTER switching to your solution (the dream outcome):
🔸 Increased productivity and efficiency
🔸 Streamlined processes and workflows
🔸 Significant time and cost savings
🔸 Rapid growth and improved revenue
These two sections can help your website stand out and demonstrate the true value of your product.
3. Simple tip to get more email responses to your follow-up emails ✉️
You are sending out 4-5 emails in a sequence and don’t get any responses?
A simple tip to get more email responses to your follow-up emails is adding value to your follow-ups 🎉
Here are a few examples of how this could look like 👇
🔸 Provide some additional information (that was missing in your previous emails, e.g. a video of how your product can help them)
🔸 Share some helpful resources that might be helpful to them (your latest blog post, some youtube video, or Linkedin post)
🔸 Some specific tips about their business (e.g. how they can improve their website copy or Linkedin posts)
🔸 Invitation to your upcoming webinar or event - as a guest or even speaker?
🔸 Sharing industry news
The list goes on.
It's not about "What' exactly you share.
As long as it's "valuable" to them.
P.S. The P.S. section is a great place to put your "value".
💡 Best tip, failure, and learning by Dylan Benotto (Paid advertising expert for SaaS companies)
Learn from the Best SaaS Companies. No need to reinvent the wheel.
That’s why I’ve curated a library of 56 Ads from the top SaaS companies like Airtable, Asana, Canva, Hubspot, Lemlist, and many more.
It includes ads for Linkedin and Facebook.
🧠 Do you want to be next and share your best tip with 750+ SaaS professionals? Reach out to me via Linkedin.
💪 1 software tool recommendation (veed.io)
Veed.io is an easy-to-use software for anyone who wants to create (professional-looking) videos. I’m using veed.io to create gifs or screen-sharing videos for Linkedin or Email. (the ‘before and after’ screen-sharing video was made with veed.io).
There are plenty of use-cases, from videos for social media to screen sharing, gif creations, or training videos.
You don’t need to be a video editor to create high-quality videos.
P.S. Check out my list of best software tools for SaaS startups for more inspiration.
Happy growth 🚀.
TL;DR
6 different SaaS positioning types
The ‘before & after’ section makes your website more compelling by showcasing the transformation your product can bring to your customers' businesses.
Add value to your email follow-ups to get more email responses
Curated library of 56 Ads from the top SaaS companies like Airtable, Asana, Canva, Hubspot, Lemlist, and many more.
🚀 Whenever you’re ready, 3 ways I can help you:
Follow me on Linkedin for more actionable tips to grow your B2B SaaS business
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Work with me 1:1 to grow your B2B SaaS business - send me a DM on Linkedin or book a free 15min virtual coffee with me to learn more about my offering.
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