Who is the author?
Hi, I’m Alexander Estner - but please call me Alex 🙌
I help SaaS founders hit the first €1 million in ARR.
I've spent my entire career in the startup world, with now 10+ years of experience in SaaS and marketplaces startups.
As the first commercial employee of a fast-growing SaaS-enabled-marketplace (Eversports), I was in the trenches to build the GTM foundation to grow to 100+ employees and 2000+ customers.
After 5 amazing years, it was time to start my own SaaS startup (Strydal/Classcamp), gaining first-hand experience as CEO & Co-Founder.
And since 2022, I've been supporting other early-stage founders on their journey from pre-revenue to €1 million ARR.
Over the last 3 years, I've helped with 25+ SaaS companies (bootstrapped, pre-seed & seed-stage) with their Go-to-market - as a GTM advisor, consultant, or interim CRO.
I publish bi-weekly GTM guides in my newsletter MRRunlocked, and post daily on LinkedIn.
3 ways I can help you build a strong GTM foundation for your SaaS
Access 50+ GTM templates in my free GTM library (helped 5000+ SaaS leaders)
Get a 360° GTM audit of your status quo + a custom 6-month action plan
Work 1-on-1 with me - GTM Advisory for SaaS founders from €0 to €1 million ARR
For daily GTM content, follow me on LinkedIn.
