Who is the author?

Hi, I’m Alexander Estner - but please just call me Alex 🙌

I help SaaS founders hit the first €1 million in ARR.

I've spent my entire career in the startup world with now 10+ years of experience in SaaS and marketplaces startups.

As the first commercial employee of a fast-growing SaaS-enabled-marketplace (Eversports), I was in the trenches to build the GTM foundation to grow to 100+ employees and 2000+ customers.
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After 5 amazing years, it was time to start my own SaaS startup (Strydal/Classcamp) gaining first-hand experience as CEO & Co-Founder.

And since 2022 I've been supporting other early-stage founders on their journey from pre-revenue to €1 million ARR.

Over the last 3 years, I've helped with 25+ SaaS companies (bootstrapped, pre-seed & seed-stage) with their Go-to-market - as a GTM advisor, consultant, or interim CRO.

I publish bi-weekly GTM guides in my newsletter MRRunlocked and post daily on LinkedIn.

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Grab your 👉 FREE SaaS GTM Strategy Workbook 👈. Helped 4000+ SaaS leaders to build their GTM strategy.

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… and unlock a list of 100+ actionable SaaS Growth Tactics (helped 200+ SaaS founders).

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…and get my 7 Best SaaS GTM Guides 2024 for free.

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Bonus Step: 5 most-read newsletters

Until you receive my next newsletter, check out the 5 most-read newsletters:

• The Ultimate Guide to Sales Product Demos: Mastering the Art of Closing Deals

• The Ultimate B2B SaaS Pricing Guide for early-stage startups

• The Ultimate Framework for your Ideal Customer Profile (ICP)

• The Ultimate SaaS Messaging framework

• SaaS Homepage - How to create a high-converting SaaS homepage (+ template)🚀

3 ways I can help you grow your SaaS to €1 million ARR:

1. Work 1-on-1 with me - GTM Advisory for early-stage SaaS founders on their way to €1 million ARR (1 free spot - limited to 8 founders).

2. Get access to 100+ actionable SaaS growth tactics (helped 250+ SaaS leaders) - 100% positive ROI guarantee.

3. Sponsor this newsletter - Reach 4500+ early-stage SaaS founders/leaders.

For daily actionable tips to grow your B2B SaaS business, follow me on Linkedin.

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